How Prismic turned 180+ event leads into personalized conversations in under an hour

The challenge

After every event, Prismic collects between 50 and 200 leads. Quick follow-up is essential. Making it personal? That used to be nearly impossible.

Sales typically followed up with emails. Occasionally, they'd add a short note based on booth conversations. But this kind of personalization was only feasible for a handful of top accounts. Scaling that effort meant slowing down or sending generic messaging. We needed both speed and relevance. We couldn’t get both - until now.

The solution

Ahead of our most recent event, we planned carefully. Marketing collaborated with Sales to shape follow-up messaging and created a base landing page featuring our event content, products, and solutions.

When the attendee list arrived, we got moving.

We cross-referenced each lead with our booth notes. If we lacked specific insights, we made informed assumptions based on things like company name, industry, company size and role - all inputs that we got from the event attendee list.

The results

20x Output in under an hour's work
Manually, we might have built 5-10 personalized pages for top accounts. With AI, our marketing team created 181 in under 60 minutes' active work.
Better engagement
Discovery calls increased. We even heard back from some accounts we didn’t expect and didn't have personal interaction with at the event. The difference? The messaging felt relevant.
Sales-owned momentum
The reps were all in. That same day, our Head of Marketing trained an Account Executive to build her own personalized pages in just 15 minutes. She then trained their teammates. Now, reps are building their own personalized pages. It’s fast. It’s easy. And it delivers.

Personalization isn’t just dropping a company name into a headline. It’s about relevance.

It’s about showing people how we solve the problems they actually have. That’s what AI made scalable.

What's next

We’re phasing out static PDFs. In their place, we’re going to build a library of fresh, use-case-driven landing pages. Sales can personalize and send them instantly, whether for post-event outreach, cold prospecting, or late-stage deals.

🚀 Ready to See It in Action?
Let us show you how Prismic’s AI Landing Page Builder can turn 200 leads into 200 conversations. It's fast. It's personal. It's built to scale.