AI search is a bottom-of-funnel game
98%
of buying searches named a brand. Informational searches? Just 34%
AI search visibility report - 2026
What we learnt going from zero to #1 in AI search!!
We tracked exactly what drives brand visibility inside AI-generated answers, across ChatGPT, Perplexity, Google AI Overviews, and Copilot. In this report, you will learn:
- A practical guide to replicate
- What content types worked
- The tools we used
EveryoneknowsAIsearchmatters.Whatnobodyagreesoniswhattoactuallydotoshowup,sowedidtheexperiment
Four findings that will change how you brief your content team
One content format dominated AI citations
51%
of all non-homepage citations went to comparison listicles (more than other format combined)
Your website is your best PR agency
73%
of all AI citations went to owned content, ahead of big publishers, blogs, and social
Quality AI-generated content will get cited
14 days
is how long it took our AI-generated content to get cited across four major AI platforms
Finally, data you can trust to build your AI search strategy on
30-day performance dashboards
Daily tracking data across all 4 platforms, showing exactly when visibility shifted and what caused it.
Top citation sources per prompt
The exact URLs AI engines cited for each query type. Your starting point for content gap analysis.
AI model behaviour comparison
How ChatGPT, Copilot, Perplexity, and Google AI Overviews differ in speed, citation style, and how explicitly they recommend brands.
Week-by-week execution timeline
What was published each week, what changed in AI answers, and the key takeaway from each phase.
15-point operational playbook
Sequenced, concrete actions to build AI search visibility, from content format to publishing cadence to platform-specific tuning.
7 core conclusions based on how we performed
The complete findings with supporting data; what drove visibility, what didn't, and why the results challenge most assumptions about AI search.
Ready to see the full picture?
The research behind every finding on this page - and everything we didn't share here - Free. No fluff. Just the data
- 30 days of daily tracking data across 4 AI platforms
- The exact content formats that earned citations
- A 15-point playbook you can act on immediately