Integration Fields: enrich your products with Prismic

Written by Edward Hewitt in Engineering on December 15,2020

When you build anything, the ideal situation is to be able to choose the tools, services, and technologies that are most suited to each individual requirement. In fact, it’s this concept that leads many website developers to go ‘headless’ with their CMS.

By going headless, not only do you enter a landscape packed full of powerful CMS with great features, usability, and capabilities, but you also adopt an approach that allows you to choose best-in-class tools and services for each of your needs.

Now, this sounds great on paper, but it’s meaningless if the CMS you choose doesn’t make it easy to connect each of these services and that was one of the main reasons why we created Integration Fields.

Integration Fields: what are they?

With our Integration Fields feature you can connect Prismic to any third-party data source via an API and, whilst it is most popular with our eCommerce users to manage product catalogs, its uses are effectively limitless.

If this is the first that you’ve heard about the feature, or indeed, about Prismic itself, then it is probably best to take a closer look at exactly how the feature works, but the ability to connect directly to legacy systems will not only allow you to integrate date and product catalogs, but also ease transition from your existing CMS to Prismic.

eCommerce use cases

We’ve already mentioned that this feature is particularly popular with our eCommerce users and the reasons behind this are fairly obvious. By connecting to a third-party data source, say Shopify, BigCommerce, PrestaShop, or whichever eCommerce platform that they prefer, they’re able to continue to manage their product catalog using a service that was designed for that purpose and then import and enrich that data directly on their website.

In its most basic form, this provides our users with the easiest way to list products and prices and ensure that they are always correct and up to date, but the feature can also be used to highlight particular products and provide a more interactive user experience for visitors to their website.

The ability to easily enrich a product catalog has become increasingly important over the past few years and our webinar with Arkade looked at how crucial good content is to creating compelling products and an engaging visitor experience that helps increase brand identity and, most importantly, sales.

We’ve even made Integration Fields even more powerful by opening an API that allows you to push your updates without having to wait for our next refresh. Your updated content will be instantly available, meaning that, say you are running an eCommerce website, your price updates will be reflected on your website as soon as they are updated on your eCommerce CMS.

From a content management standpoint, this makes everything incredibly simple. You can manage your products safe in the knowledge that changes to your pricing will be updated on your website will be as soon as you have updated your prices in your eCommerce CMS. One change reflected everywhere.

We want to make content management as simple, easy, and intuitive as possible and ensuring that our users only have to do something once is a key of part of that.

But is this just for eCommerce users?

The answer is no.

The fact is, almost every website can benefit from incorporating third-party data or content. We even used a recent live coding session to show you how Integration Fields could be used to import content from Twitter, Facebook, or any other social media platform.

Integration Fields is just one example of a feature that we feel offers Prismic users a game-changing content management experience. So, if you’re currently experiencing the pain of managing multiple systems and updating content in more than one location, we suggest that you visit our website and book yourself a custom demo.

Edward Hewitt

Content Strategist. If the devs have their way, Edward will one day be replaced by a Prismic feature.