Prismic vs WordPress

The license is free and you're right to weigh that. The rest isn't: managed hosting realistically starts around $30 to $35 a month, and a typical professional site runs $800 to $1,500 a year once you add a theme and a few premium plugins, more with a care plan. The bigger number is usually the agency work for routine page changes, which is where teams tell us they're quoted per template. Compare against the work, not against the download.

No. A common starting point is running Prismic beside your existing site: build SEO, GEO, or ABM pages on Prismic while WordPress keeps running the main site. It's a much smaller first step than a replatform, and it puts the difference in front of your team quickly.

Content moves across through Prismic's APIs, and developers can drive much of the setup from the Prismic CLI and MCP inside the AI coding tools they already use. The part that deserves real attention is implementation quality, particularly if the current site performs well.

You've already accepted the architecture argument, which is most of the decision. The difference is what you're maintaining: a custom build on top of a CMS that wasn't designed for it, versus a platform where the website structure, the visual editing, and the API are the product. Teams in this position are usually the quickest to move, because the frontend work is already done.

It does. WordPress 7.0 shipped AI foundations in core, and Automattic's Telex generates custom blocks from prompts. This isn't a platform standing still.

Self-hosted WordPress needs a plugin before an agent can work on the site at all, so in most setups the work happens in an AI tool and gets copied in by hand. On Prismic, a page is a flat, ordered list of approved sections. An agent picks, orders, and fills them through our MCP, a marketer reviews it in the Page Builder, and only people with a Publisher role can publish.