Prismic is the agentic web platform where teams and AI agents turn strategy into on-brand pages, from a single campaign to a whole website.
Our specialized agents produce hundreds of distinct SEO, GEO, and ABM pages from one starting point, each true to the brand, built to get found in AI search and convert, and the team's to own and edit. It all runs on one headless CMS foundation, so campaigns and the full website live on the same model, not scattered across separate tools.

Prismic requires an initial technical setup. Once it's done, your marketing team can build and update pages without waiting on developers. If your company does not have technical resources you can access our partner agency network to choose an agency to help with the setup. For landing pages specifically, we can help you with the initial setup, no agencies needed. Now if you have your own developers, they will get modern framework integrations and AI development tools for a fast setup.

Headless CMS is a type of content management system approach in which the front-end (presentation layer) is separated from the back-end (content layer). Content is delivered through APIs rather than tied to a single fixed template, which gives teams more flexibility in how a website is built and rendered.

Unlike a traditional CMS, where the backend and frontend are tightly connected, a headless CMS gives teams more flexibility. Developers can build fast, secure, and fully customized websites using modern technologies, while marketers and content teams can easily create and manage content independently. Prismic runs this way for 10,000+ websites, powering 70M+ pages across 90+ countries.

- Traditional CMSs help you publish content

- An Agentic Web Platform helps you continuously improve your website

- AI agents assist with content creation, optimization, localization, SEO, and publishing while your team stays in control

Point Prismic's agents at one page and they can produce hundreds of distinct, on-brand pages from that single starting point. Each one ready for the team to review before it goes live.

MCP stands for Model Context Protocol, an open standard that lets AI tools like Claude and ChatGPT connect to outside systems and pull in real data instead of just working from what they were trained on. For Prismic, that means your AI agents can reach into your other tools, like a CRM, Analytics or product catalog, and use that data directly when building or updating a page.

Every page you build gets built-in schema support, so it's ready to appear in AI-powered discovery engines, Google AI Overviews, and regular Google Search. Your marketing team can ship pages designed to rank without waiting on a developer to add structured data by hand.