Unmind Scales Content Creation with Prismic and Saigon Digital
Summary
- Unmind is a leading workplace mental health platform based in the UK. Serving some of the world’s most progressive companies, Unmind equips HR teams and employees with clinically backed tools to improve mental wellbeing, prevent burnout, and enhance performance.
- As a fast-growing SaaS company in the health and wellbeing sector, their website plays a critical role in demand generation, thought leadership, and global lead acquisition. With frequent shifts in the mental health landscape, Unmind needed a website that could adapt quickly to new campaigns and initiatives, enabling the content and marketing teams to act on opportunity with speed and confidence.
- Partnering with Saigon Digital and Prismic, Unmind tripled landing page production and now ships pages in under a day, with 90% of updates handled by content teams. Their site’s Lighthouse scores jumped from 54 to 95+.
The challenge: slow page production and reliance on developers held back growth
Unmind’s previous website and CMS setup was limiting their momentum. The content and marketing teams faced regular bottlenecks that slowed down campaign delivery and required frequent developer intervention.
Core issues included:
- A slow and clunky backend that made publishing feel inefficient
- A rigid page editor that restricted product storytelling and layout flexibility
- Lack of user role controls, making collaboration across teams messy
For a lean team with ambitious goals, these problems created friction that directly impacted go-to-market speed.
The solution: replatforming to enable high-velocity content creation
Together with Saigon Digital, Unmind replatformed to Prismic, enabling them to build a fast, flexible website experience that matches the quality of their platform.
Here's how Saigon Digital and Prismic helped:
- Component-based workflow with Slice Machine: Saigon Digital introduced a slice-based architecture that enables Unmind’s Product and Marketing teams to ideate, preview, and deploy custom page layouts rapidly. As a result, the average time to launch a new page dropped from 3 to 5 days to under 24 hours. In the first quarter after launch, landing page production tripled.
- True-to-life content previews: Prismic’s live preview functionality allowed editors to see content exactly as it would appear live, eliminating the need for multiple rounds of revisions. This reduced editorial back-and-forth and cut publishing errors by 60 percent.
- Granular user roles and permissions: Saigon Digital configured CMS access by department, allowing Marketing, Product, Content, and Sales teams to manage their own content spaces independently. This shift enabled 90 percent of updates to be made without involving developers, significantly increasing team autonomy.
- SEO and performance enhancements: Saigon Digital restructured the page architecture and implemented key technical SEO upgrades. This resulted in Google Lighthouse scores improving from 54 to over 95 across performance, SEO, and accessibility, boosting both speed and search engine visibility.
This project was a perfect intersection of strong technology, a visionary client, and a CMS partner that truly empowers teams. Working with Unmind and Prismic allowed us to deliver a site that not only meets high performance and brand standards but also gives internal teams real autonomy. It’s a great example of how the right stack can unlock speed, scalability, and collaboration across departments.
The results: fast to publish and fast to load
With a powerful, flexible CMS and a performance-first frontend framework, Unmind now has a digital platform that empowers internal teams, improves marketing velocity, and supports long-term growth. The new site reflects their premium brand while giving them the agility to stay ahead in a fast-moving sector.
Key results
- Page launch time reduced from 3–5 days to under 24 hours
- Landing page output tripled in the first quarter post-launch
- Publishing errors reduced by 60% through live content previews
- 90% of content updates now handled without developer support
- Lighthouse scores improved from 54 to 95+ across performance, SEO, and accessibility
Thoughts from Unmind
Prismic has completely changed how we work. It’s fast, flexible, and gives our teams real control. With Saigon Digital’s support and the power of Prismic, we launched a site that looks great and works exactly how we need it to. It was one of the smoothest projects we've delivered.
The collaboration and partnership
Unmind came to us with clear goals but a backend setup that was holding them back. Our role was to unlock speed, structure, and flexibility. Prismic’s Page Builder gave their internal teams real ownership of content creation, and the live preview functionality eliminated unnecessary delays. With the right tools and processes in place, Unmind now has a platform that evolves with them, not against them.
What's next
Saigon Digital continues to support Unmind through a dedicated development and growth partnership, expanding the site’s capabilities with new slices, data-driven components, and technical improvements. Together, we’re also exploring Prismic’s upcoming AI-powered features, including automated content suggestions and layout generation based on internal performance data. These innovations will further accelerate Unmind’s ability to launch campaigns, test messaging, and scale their digital presence with even less reliance on developer time.
With a future-ready stack and a strong partnership in place, Unmind is well positioned to lead the conversation around workplace mental health and move faster than ever.
Ready to upgrade your website experience? Contact Saigon Digital or get inspired by reading the full case study on their website.