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7mesh Powers Global Growth with Fast, Engaging E-commerce

Summary

  • 7mesh is a Canadian cycling apparel brand known globally for its technically advanced gear and relentless pursuit of excellence. With loyal customers across North America and Europe, 7mesh needed a modern e-commerce experience that could match the high-performance standards of its products.
  • To achieve this, they partnered with digital agency JIBE and adopted a composable architecture with Prismic as their CMS of choice.
  • The results: a 27% increase in conversion rate, a 54% drop in average page load time, and a 76% boost in European revenue.

The challenge: platform limitations slowed global growth

7mesh was pushing the limits of a traditional monolithic e-commerce platform — and it was holding them back. Their existing setup couldn’t support the brand’s global growth goals, nor could it deliver the content-rich, high-speed, and customizable experiences their customers expected.

Key challenges included:

  • Inability to tell full product stories on PDPs due to content limitations
  • Performance issues causing slow load times and missed conversion opportunities
  • Complex workflows that made it difficult to update pages quickly and independently
  • Global inventory inefficiencies that led to higher shipping costs and fulfillment delays

With multiple warehouses, international customers, and a high-end brand experience to maintain, 7mesh needed a solution that could power fast, personalized, and efficient e-commerce experiences at scale.

The solution: replatforming to a composable stack for faster, richer e-commerce

Together with JIBE, 7mesh replatformed to a composable architecture using Prismic as the CMS of choice. This allowed them to build an e-commerce experience as refined and high-performance as their apparel.

Here’s how Prismic helped:

  • Rich PDPs built with Shopify + Prismic: Product data is pulled from Shopify and enhanced with compelling content from Prismic. This allows the 7mesh team to tell powerful product stories without relying on developers.
  • Integration fields with Shopify: With Prismic’s Shopify integration field, product data is mapped efficiently across systems, eliminating manual errors and keeping everything in sync.
  • Powerful search and filtering: Prismic’s flexible tagging and custom fields work seamlessly with 7mesh’s site structure, enabling robust filtering and search across product and content pages.
  • Safe updates with structured components: The 7mesh team can confidently update content and copy without worrying about breaking layouts or introducing errors — thanks to Prismic’s structured components and live preview.
  • Fast iterations and less reliance on developers: Marketing teams can independently launch high-converting pages in minutes with Page Builder — freeing developers to focus on other initiatives.
  • Media library with multiple crops: 7mesh optimizes visuals for different screen sizes, ensuring their premium branding comes through on every device.
  • Scheduled publishing for seasonal launches: With Prismic’s scheduling tools, the team can plan and launch seasonal campaigns in advance — flipping up to 50% of the site content for key moments, all with precision timing.
  • International personalization with Prismic locales: 7mesh uses Prismic's localization tools to display region-specific content while maintaining a consistent brand experience.

The combination of Prismic and JIBE’s Compass UI accelerator gave 7mesh a flexible, performant foundation for future growth.

At 7mesh, we’re focused on building gear that performs at the highest level. So when it came time to replatform, it only made sense to create a digital experience that matched that standard. With JIBE’s expertise and Prismic as our CMS, we’ve been able to move faster, tell richer stories, and deliver a brand experience that resonates across our five key regions. It’s been incredible to see the impact firsthand: faster page loads, greater flexibility for our team, and real growth in both conversion (+27%) and AOV (+32%).

Brody IsaakDigital Strategy Advisor, 7mesh

The results: global expansion powered by speed and conversion gains

Since launching their new e-commerce experience, 7mesh has seen measurable improvements across the board:

  • +27% increase in conversion rate
  • +32% increase in average order value
  • +76% growth in European revenue
  • +248% paid traffic conversion rate
  • 54% reduction in average page load time
  • +18% increase in orders delivered within 3 days
  • 8% reduction in average net shipping cost

With a composable build and Prismic at the core, the 7mesh team can now:

  • Launch seasonal product drops with no infrastructure downtime
  • Segment pricing and inventory for specific customer types and regions
  • Make page updates in minutes, without developer bottlenecks

Bonus tip from JIBE: how to deliver fast, flexible e-commerce for global audiences with Prismic

Prismic is our go-to headless CMS for Shopify Plus builds at JIBE. It gives us the flexibility to deliver what we need without reinventing the wheel. The visual Page Builder fits our component-based philosophy, helping developers ship fast while giving content teams full creative control with no extra dev cycles needed. Integration fields support our composable approach, connecting Prismic content with Shopify e-commerce data. Our devs love the GraphQL API, built-in type safety, and JSON models that keep everything in version control. The result? A stack our devs enjoy maintaining and brand experiences that beat benchmarks.

Leah WagnerDirector of E-commerce Technology, JIBE

Ready to upgrade your e-commerce experience? Contact JIBE.