How BforBank Accelerated Global Growth with a Complete CMS Rebuild
Summary
- BforBank is a digital-first bank offering a friendlier banking experience with their intuitive mobile app, 24/7 customer service, and accessible products like free bank cards.
- BforBank funnels every campaign through their website. From TV ads to digital marketing, all prospects land on the site before moving into the app for account opening. When your website plays this central role in growth, it has to work perfectly.
- BforBank hit ambitious year-one growth targets and achieved #3 Google ranking for "online banking" on launch day. Translation time dropped 95% (from one day to 30 minutes per page), enabling rapid international expansion, while new team members now onboard in 30 minutes instead of weeks.
The challenge: CMS that was impossible to maintain
BforBank's previous Jahia CMS was creating more problems than it solved. While it gave contributors the freedom to customize pages without developers, that freedom came at a cost. It was just as easy to break things as it was to customize them, and the system had become "impossible to maintain," explains Clément Boisseau, Web Marketing Manager at BforBank.
“The site was a ‘mille-feuille’ mess — buggy and slow. Contributors injected HTML/CSS/JS that repeatedly broke pages.”
The problems went deeper than just maintenance. The site couldn't support BforBank's growth plans or expansion into new markets like Germany, and the technical foundation wasn't built for the performance and SEO requirements they needed for organic growth.
BforBank knew they needed to start fresh.
"We needed a full rebuild: same name, entirely new features, identity, and services.”
The solution: reliable technical foundation built for global growth
BforBank chose Prismic because it solved their fundamental problem: how to give teams the freedom to work quickly without the constant risk of breaking things. But more than operational efficiency, they needed a technical foundation that could drive global organic growth. Where their previous system made every change a risk, Prismic delivered both reliability and the performance architecture essential for scaling internationally.
Three key capabilities transformed how BforBank operates:
- Rapid content updates with simple interface: Marketing, customer service, and social media teams can now publish content independently through a simple interface.
"Having used WordPress extensively, I found Prismic even simpler. Two new hires were fully onboarded in 30 minutes."
- Performance and SEO by design: Prismic's SEO-friendly architecture provided the technical foundation they needed to compete for high-value keywords and support organic growth.
"We hit our ambitious growth targets in year one. Prismic's SEO-friendly architecture vaulted us to #3 on Google for 'online banking' on day one which was a great early signal."
- AI translation that powers global expansion: International rollout used to mean manual translation taking up to a full day per page. With Prismic's AI translation, the team can expand into new markets at unprecedented speed.
“Our German site went from one day per page to 30 minutes (including review). AI translation works flawlessly.”
The results
- Year-one growth targets achieved: BforBank hit all their ambitious growth targets in their first year with the new site.
- #3 Google ranking on day one: BforBank achieved the #3 position for "online banking" immediately upon launch.
- 95% reduction in translation time: International expansion became realistic when translation went from a full day per page to just 30 minutes, enabling rapid market entry.
- 30-minute team onboarding: New team members now get productive in 30 minutes instead of weeks.
“After a year of use, it’s been a game-changer: solid UX, few surprises, and a product roadmap aligned with user needs.”
Bonus tip from BforBank
Clément's advice for companies planning a major website rebuild? Track the right metrics and choose a platform that supports both technical and content teams.
BforBank measures success through conversion rate improvements, organic traffic growth, and web-performance gains. But metrics only matter if your platform can actually deliver results on both fronts.
The key is finding a solution that doesn't force you to choose between moving fast and building solid technical foundations, you need both to grow.