CHASIN’ finds speed and flexibility with Prismic
Summary
- CHASIN’ is a modern performance jeanswear brand for men, inspired by an active city lifestyle. They aim to create high-quality clothing that reflects their brand values: denim, active, and technology. As part of their shift to a fully headless e-commerce setup with Kega as their partner, they needed a CMS that matched their ambitions for speed, flexibility, and brand consistency.
- Their previous setup on Magento limited content creation and required technical support for even small updates, slowing down campaign launches and increasing dependency on developers.
- With Prismic, CHASIN’ empowered their content team to build and update pages independently. The result is a faster workflow, improved on-site performance, and a more dynamic shopping experience — from rich content on PLPs to interactive product banners.
The challenge: a monolithic setup made content creation too slow and too technical
Previously, CHASIN’ operated on a monolithic Magento system, which offered limited flexibility and scalability. Although the transition to Magento (Adobe Commerce) brought some improvements, the front end remained limited in terms of capabilities.
One of the main reasons for moving away from this setup was the belief that a single platform cannot effectively cover multiple specialized areas — especially when it comes to tools like a Content Management System (CMS). CHASIN’ needed greater flexibility and speed in content management and aimed to optimize both the user experience and conversion rates.
The goal was to implement a modern, redesigned front end paired with a CMS that enables fast and intuitive content creation. Managing content — such as building landing pages or updating product images — had previously been a cumbersome process, often requiring manual HTML editing. This not only made workflows inefficient but also created a dependency on a small group of technically skilled team members, limiting broader contribution.
With Prismic, we found a CMS that aligned with CHASIN’ needs and vision. It empowers our content teams to work more independently and efficiently, enabling a faster go-to-market approach.
The solution: a flexible CMS that unlocked faster workflows and brand control
To overcome the limitations of their previous setup, CHASIN’ partnered with Kega to replatform to a modern, headless architecture — with Prismic as their CMS. The goal was to give their content team the freedom to move quickly while keeping the brand experience consistent and high-performing. With Prismic, CHASIN’ found a solution that delivered on both speed and usability.
At CHASIN’, we were looking for a solution that would allow us to move faster, stay flexible, and maintain full control over our digital content. After hearing positive feedback from our colleagues at JOG Group who had already worked with Prismic, we were confident in its capabilities. The platform's competitive pricing and incredibly user-friendly interface made the decision even easier — it just ticked all the right boxes.
What truly stood out after switching to Prismic was the boost in performance — both in terms of site speed and internal efficiency. Pages now load faster, and our team can implement updates much more quickly. The flexibility in content structuring and the availability of new features have given us more creative freedom without compromising consistency. It’s empowered us to keep the brand sharp, cohesive, and responsive to change.
The results: faster page creation and a more dynamic shopping experience
Thanks to Prismic's CMS, CHASIN’ can now set up content pages, lister pages (PLP) and campaigns more quickly. Additionally, smart product integrations have been added:
Key results
- On the product overview page, all product images are now displayed directly, and users can add products to their shopping cart with just one click.
- Prismic allows rich content to be added to product listing pages (PLPs), such as videos and banners.
- Product mapping enables the placement of interactive pins in banners, allowing users to be directly linked to the relevant product detail page (PDP).
For Kega, CHASIN’ was our first Prismic implementation. We at Kega were surprised by how quickly our team was able to embrace this CMS. Thanks to Prismic’s documentation and support, it was easy for our developers to understand and work with.
Bonus tip from Kega
The advice we, at Kega, give is to involve the team (content) that will be working with Prismic in the development and implementation phases. Ensure they are part of the project from the start. After all, they will be the ones using the system, and you want to make sure it is set up in the best possible way for them. There are plenty of opportunities for the team to contribute their ideas on how they would like to use the system.
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