How VITRONIC Launched a 60-Page Personalized ABM Campaign in Just 90 Minutes
Summary
- VITRONIC is a global leader in industrial machine vision, headquartered in Germany with 1,400 employees worldwide. Their products include optical sensors for quality control in manufacturing, logistics, and traffic technology. With a growth strategy centered on international expansion, the marketing team focuses on producing customer-focused and highly relevant content efficiently. Since their target customers are large industrial enterprises, VITRONIC uses ABM campaigns to reach multiple stakeholders within each account, which makes scale and personalization essential to their approach.
- The marketing team had built an effective, collaborative workflow for page creation. However, running hyper-personalized campaigns at scale wasn’t realistic.
- By adopting Prismic’s ABM landing page builder, the team reduced campaign setup time from what would have taken weeks to just 90 minutes for a campaign that included 60 personalized pages. Personalization produced by Prismic exceeded expectations in quality and creativity, enabling VITRONIC to expand their ABM strategy from account-level targeting to individualized outreach, something previously out of reach for a team of their size.
The challenge: when personalization at scale feels out of reach
VITRONIC’s page creation process is built for quality. Brand management defines messaging with internal stakeholders like product and sales, works with external writers to create content, and refines it through review rounds before handing it to the digital marketing team for publishing.
This collaboration ensures consistency, alignment, and the right level of care for strategic pages where global brand voice and positioning matter most. It also creates a solid foundation across the organization, enabling faster page creation in the future while keeping everything aligned with overall strategy.
The challenge came when the team wanted to apply the same standards of quality to hyper-personalized pages. Imagine extending that workflow not to a handful of cornerstone pages, but to dozens of personalized variations. Every adjustment multiplies the cycles of coordination, review, and edits.
“If you scale this, you multiply. Let’s say it takes another day to personalize and I want to do this 20 times, that’s 20 days. As long as it’s manual, it’s just not feasible.”
At the account level, the team could justify the manual effort, but it meant every stakeholder within a company received the same messaging. Procurement, engineering, and service teams often saw identical outreach, even though their priorities were very different. Scaling ABM down to the role or contact level with tailored messaging required more time and resources than their lean team could support.
The solution: unlocking speed and scale with quality intact
Prismic gave Sebastian and his team a way forward. Instead of choosing between scale and personalization, they could now do both. With Prismic, contact-level ABM was no longer out of reach, and the team achieved it without extra headcount or compromise on quality.
For a product demo launch, they segmented trade show leads into three clusters: professional sports clubs, medical specialists, and longevity-focused clinics.
They started by exporting CRM data and enriching it with key pain points for each segment and role. Next, they went into Prismic and selected one of their previously created landing pages. They fed the enriched information back into Prismic.
This is where Prismic stood out. Instead of simply inserting data points, the ABM landing page builder worked to uncover a narrative that tied the baseline value proposition to each segment, role, and contact. By reframing the same core message through angles that resonate with accounts and people within those accounts, the pages felt both relevant and original. Sebastian noticed this right away. The speed was impressive, but the creativity and relevancy surprised him even more.
Once the personalization was complete, the team reviewed a few sample pages saved as editable drafts. After publishing the release, they exported the URLs, imported them back into their CRM, and launched their email campaign.
The entire process took only 90 minutes to create a campaign with 60 personalized landing pages. Without Prismic, the same effort would have taken weeks of coordination.
Sebastian reflected on the quality of the output:
“I was really surprised by the creativity. Even though we had three clusters with different pain points, the individual accounts and contacts still vary. Sometimes I even think this is better than what a writer could have done.”
When he first started using Prismic’s ABM landing page builder, Sebastian carefully reviewed every page. But as his confidence grew with consistently strong output, he shifted to spot-checking just a few:
“Seeing the quality Prismic’s tool delivers, I now only spot-check two or three pages instead of reviewing every single page.”
What once felt impossible is now a repeatable process. Sebastian and his team can personalize at both the account and contact level, expanding their ABM strategy without adding headcount and freeing up more time to focus on strategy where their expertise creates the most impact.
The results
- 90 minutes to launch a full ABM campaign with 60 personalized pages
- 90% of content ready to publish without additional editing
- Quality that can be trusted, with Sebastian now spot-checking only two or three pages per campaign
- A repeatable process for scaling ABM on account and contact-level without adding headcount
Bonus tip from VITRONIC
Sebastian’s advice for other marketers considering ABM: start by choosing what to personalize. ABM takes careful planning to get right, and quality personalization depends on real relevancy, not just surface-level details.
“You need more than just a name and an email address. You need real data points like customer interests and domains. And then just try it out. It’s simple, and there’s nothing you can really do wrong.”
He also reminds teams that landing pages are only one part of the customer journey. Without a strong ABM campaign driving traffic, even the best personalized page will not deliver results.
That’s why Sebastian advises teams to focus their time on strategy and remove as much manual work as possible. With Prismic handling page creation and personalization, his team gained back the time to focus on what ensures quality: building strong, relevant campaigns that bring people to those pages in the first place.