Nightjar

To achieve their ambitions of becoming a billion dollar company, THE ICONIC needed to increase efficiency for their internal teams, while also satisfying the needs of content-hungry shoppers. Nightjar devised a way to inject new code into their website architecture so that content teams could create marketing pages and publish content without having to wait for them to be built by THE ICONIC’s internal engineers, already at capacity with running the behemoth site.

Secret 7” takes 7 tracks from 7 of the best-known musicians around and presses each one 100 times to 7” vinyl. They then openly invite any creative around the world to create artwork for the track of their choice and submit it for judging. After listening to website issues from the previous CMS Nightjar decided to suggest a headless CMS approach with a React frontend to solve upload and tracking issues. The new site features a music play bar integrated into the nav and a modular, typographical art direction.

To launch Armadillo’s latest rug collaboration, amidst the challenge of Covid restrictions, Nightjar created a virtual event to be experienced around the globe. The ‘Rhythm of Nature’ site helped to position Armadillo as design thought leaders, while acting as a sales conversion tool.