Prismic for marketers

The CMS for marketers who work with AI

Edit your pages yourself, or ask Claude or ChatGPT to make changes through the Prismic MCP. Either way, the changes wait in a release for your review. Nothing goes live until you publish it.

Three Midori website pages built in Prismic
Safe by design

Your AI drafts. You decide what goes live.

The Prismic MCP gives you the speed of AI without the risk to your live site. Here's what happens every time you ask your AI to change something:

  • Changes land in a release, never straight on your website
  • Only teammates with publishing rights can push a release live
  • Your AI works inside your approved slices, so layouts and code stay untouched
A draft homepage change in a Prismic release next to the unchanged live site. Nothing goes live until you publish.

Hours of website busywork, handled in one prompt

Describe the change in plain language. Your AI finds every page it affects and prepares the update for your review.

  • Bulk updates

    Change a CTA, a price, or a product name across every page at once, instead of opening them one by one.

  • New pages

    Give your AI a brief and get a complete landing page built from your existing slices, ready to review.

  • Images

    Add images from your media library to pages and galleries, and fill in the alt text while you're at it.

  • Promo cleanup

    Campaign over? Find every banner and promotional message that mentions it and remove them in one go.

  • Translations

    Create translated versions of your pages for every locale your website supports.

  • SEO and GEO

    Audit and rewrite meta titles, descriptions, and alt text at scale for search engines and AI answers.

Visual editor

AI does the heavy lifting. You add the finishing touch.

No need to write another prompt just to delete a comma. Open the draft in Prismic's visual Page Builder and fix it yourself in seconds.

  • See the page exactly as visitors will before it goes live
  • Edit text, swap images, and reorder slices with a click and a drag
  • Switch between your AI and the editor whenever it suits you
Fixing a stray comma in the homepage headline directly in the Prismic Page Builder
Change journal

Ask your AI what changed on your website, and get a real answer

Every release published through the Prismic MCP records its intent: what changed and why. Over time, that becomes a journal of your website your AI can read back to you.

  • Ask “What changed on the website last Tuesday?” and get a clear answer
  • Connect a traffic dip or a conversion spike to the change behind it
  • Stop repeating experiments your team has already tried
Asking what changed on the website last Tuesday and seeing the three releases with their intent

Ready to put AI to work on your website?

Book a demo and we'll show you the Prismic MCP on real pages, from the first prompt to a published release.

We can always make pages that feel like Arcadia because the slices are modular and flexible, allowing for consistency across the website.”

Adam Offitzer

Director of Brand and Comms

Questions marketers ask about the Prismic MCP

Everything you need to know before you hand your first task to AI.