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Future of the Web

Explore trends, innovations, and emerging technologies shaping the web, from AI and automation to the next generation of user experiences.

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Future of the WebFeb 2, 2026

Building a GEO Benchmark Tool: What We Learned Polling LLMs at Scale

By Lucie Haberer
Future of the WebDec 17, 2025

Agent Lab: How We Built a Hybrid Team of Humans and AI Agents

Headshot of Edwina DendlerBy Edwina Dendler
Future of the WebDec 4, 2025

The Shift From SEO to AI Search: What Marketers Need to Know to Grow Organically in 2026

By Lidija Kacar
Future of the WebAug 20, 2025

What If Websites Could Actually Have a Conversation with Visitors and Adapt in Real-Time?

By Lidija Kacar and Samuel Horn af Rantzien

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